Privacy policy

Optimum Fusion ("we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect when you visit optimumfusion.ae or place an order with us, how we use it, and the choices you have. We are based in the United Arab Emirates and handle your information in line with applicable UAE data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

1. Information we collect
Information you provide: full name, email address, mobile number, delivery and billing address, order history, and any information you share when contacting our support team or leaving a product review.
Payment information: payments are processed securely by our third-party payment providers. We do not store your full card details.
Information collected automatically: device and browser type, IP address and general location, pages viewed, cart activity and referral source.

2. How we use your information
- Process, fulfil and deliver your orders in the UAE and internationally
- Manage your account and provide customer support
- Send order confirmations, delivery updates and service messages
- Send marketing communications where you have agreed to receive them
- Personalise your shopping experience and recommend relevant products
- Improve the performance, security and content of our website
- Prevent fraud and comply with our legal obligations

3. Marketing communications
With your consent, we may send you promotional messages by email, SMS or WhatsApp. You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

4. Cookies
Our website uses cookies to keep the site working correctly, remember your cart, analyse traffic and improve your experience. You can manage cookies through your browser settings.

5. Sharing your information
We do not sell your personal data. We only share your information with trusted third parties who help us operate our business, such as delivery partners, payment processors, technology and hosting providers, and analytics providers. We may also disclose information where required by law or by a competent UAE authority.

6. Data retention
We keep your personal information for as long as your account is active or as needed to provide our services, and as necessary to meet our legal, accounting and regulatory obligations.

7. Data security
We apply appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure.

8. Your rights
Subject to applicable UAE law, you have the right to access the personal information we hold about you, request that it be corrected or deleted, and withdraw your consent to marketing communications.

9. Age restriction
Our website and products are intended for adults aged 18 and over.

10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.

11. Contact us
If you have any questions about this Privacy Policy, please contact us at contact@optimumfusion.ae.