Privacy Policy
Optimum Fusion (“Optimum Fusion”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect when you visit optimumfusion.ae or place an order with us, how we use it, and the choices you have. We operate solely within the United Arab Emirates and handle your information in line with applicable UAE data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.
By using our website and services, you agree to the collection and use of information in accordance with this policy.
1. Information we collect
Information you provide
● Full name
● Email address
● Mobile and contact number
● Delivery and billing address
● Order and purchase history
● Any information you share when contacting our support team or leaving a product review
Payment information
When you make a purchase, your payment is processed securely by our third-party payment providers. We do not store your full card details on our servers. Any card information is handled directly by the payment processor using secure, encrypted connections.
Information collected automatically
● Device and browser type
● IP address and general location
● Pages viewed, products browsed and time spent on the site
● Cart activity and referral source
2. How we use your information
We use your personal information to:
● Process, fulfil and deliver your orders across the UAE
● Manage your account and provide customer support
● Send order confirmations, delivery updates and service messages
● Send marketing communications where you have agreed to receive them
● Personalise your shopping experience and recommend relevant products
● Improve the performance, security and content of our website
● Prevent fraud and comply with our legal obligations
3. Marketing communications
With your consent, we may send you promotional messages by email, SMS or WhatsApp about new products, offers and updates. You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly. Opting out of marketing will not affect service messages relating to orders you have placed.
4. Cookies
Our website uses cookies and similar technologies to keep the site functioning correctly, remember your cart, analyse traffic and improve your experience. You can manage or disable cookies through your browser settings, although some features of the site may not work properly if you do.
5. Sharing your information
We do not sell your personal data. We only share your information with trusted third parties who help us operate our business, and only to the extent needed to provide our services. These may include:
● Delivery and courier partners, to fulfil and deliver your order
● Payment processors, to complete your transaction securely
● Technology and hosting providers who support our website
● Analytics providers who help us understand and improve site performance
We may also disclose information where required to do so by law or by a competent UAE authority.
6. Data retention
We keep your personal information for as long as your account is active or as needed to provide you with our services, and thereafter for as long as necessary to meet our legal, accounting and regulatory obligations.
7. Data security
We apply appropriate technical and organisational measures to protect your personal information against unauthorised access, loss or misuse. While we work hard to safeguard your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
8. Your rights
Subject to applicable UAE law, you have the right to access the personal information we hold about you, request that it be corrected or deleted, and withdraw your consent to marketing communications. To exercise any of these rights, please contact us using the details below.
9. Age restriction
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at info@optimumfusion.ae.